We focus on great quality clothing for everyday wear
The Wickett is founded by two friends who’ve worked across India and Europe.
“What started as a casual conversation on our love for clothes and travel, resulted in “The Wickett”. We realized that the clothes we truly loved, are the ones that outlived trends and were made of high quality fabrics and great fits. Many of which we couldn’t find on shelves back in India and a lack of premium quality menswear made us wonder why not, lets do it!
The Wickett is a slow fashion brand conceptualised for Indians with garments made in Europe. It is born from our passion to create a global, quality conscious brand that reaffirms our faith that looking good is about being true, classy and consistent. We dress the man that has a timeless personality and character, that does not follow trends; he transcends them.”
We take inspiration from the elegance and style of our first cricket players with white pristine shirts and rolled up sleeves-Sporty yet suave!. It is a reflection of a British-Indian heritage from a game that we Indians have truly made our own!
Our Values and Process
We share a global lifestyle with our customer and want to provide them something of great quality nearer home-a name they will trust.
As we set about understanding what makes these garments work for us, we figured it was the Fine Materials, Craftsmanship and Exceptional style and fit that just feels right. After months of exploring factories in India and Europe, we narrowed down our search to those in Europe that understood our vision and traditional know how. We aren’t a “me too” brand, we focussed on finding great products for an evolved Indian customer
We are direct to customer. As retailers take significant margin, hence we skip them so we can give you better value, by investing more in materials, craftsmanship and testing while ensuring our factory workers are well looked after
We are Indian at heart, European in style and cosmopolitan in our outlook. We stand behind our products, we take pride in them. We hope you do too!
The Wickett is a digital first menswear brand with a pure online collection, we also have pop up events for you to feel and experience our products